Privacy Policy

1. Introduction

FitWise ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fitness calculators and analysis tools ("Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information You Provide

When you use our Service, you may provide us with:

• Health and Fitness Data: Age, gender, weight, height, activity level, body measurements (neck circumference, waist circumference), fitness goals, dietary preferences and restrictions, meal frequency preferences, exercise preferences, and health challenges
• Account Information: Email address, username, and password (when you create an account for Pro or Elite tiers)
• Payment Information: Billing details processed through our third-party payment processor (Stripe). We do not store your credit card information directly.
• Communication Data: Messages you send us through contact forms or support requests

2.2 Automatically Collected Information

When you access our Service, we automatically collect:

• Usage Data: Information about how you interact with the Service, including which calculators you use, report generation frequency, and feature usage patterns
• Device Information: Browser type, operating system, IP address, and unique device identifiers
• Cookies and Similar Technologies: Small data files stored on your device to enhance functionality and user experience

2.3 AI Analysis Data

When you generate AI-powered Pareto Reports, your health and fitness data is sent to our third-party AI processing partners to generate personalized recommendations. This data is anonymized and not used to train AI models.

3. How We Use Your Information

We use your information for the following purposes:

• Provide the Service: Calculate TDEE, BMR, BMI, body fat percentage, macros, and calorie deficits based on your inputs
• Generate AI Reports: Create personalized Pareto analysis with expert perspectives tailored to your profile
• Account Management: Create and maintain your account, process subscriptions, and manage tier access
• Improve the Service: Analyze usage patterns to enhance features, fix bugs, and develop new tools
• Communication: Send service updates, respond to inquiries, and provide customer support
• Security: Detect and prevent fraud, abuse, and technical issues
• Legal Compliance: Comply with applicable laws and regulations

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

4.1 Service Providers

• AI Processing: Third-party AI services for generating personalized reports. Data is anonymized and not retained by the AI provider.
• Payment Processing: Stripe for handling subscription payments and billing
• Hosting: Vercel for application hosting and delivery
• Analytics: Google Analytics or similar services to understand usage patterns (you can opt out)

4.2 Legal Obligations

We may disclose your information if required by law, court order, or government request, or to:

• Protect our rights, property, or safety
• Prevent fraud or abuse
• Comply with legal processes

4.3 Business Transfers

If FitWise is acquired, merged, or sells assets, your information may be transferred to the acquiring entity. We will notify you of any such change.

5. Data Storage and Security

5.1 Where We Store Your Data

• Free Users (No Account): Data stored locally in your browser using localStorage. We do not have access to this data unless you generate an AI report.
• Pro/Elite Users: Data stored in secure databases hosted on cloud infrastructure with encryption at rest and in transit

5.2 Security Measures

We implement industry-standard security measures including:

• Encryption of data in transit (HTTPS/TLS)
• Encryption of data at rest
• Secure password hashing (bcrypt or similar)
• Regular security audits and vulnerability assessments
• Access controls and authentication

5.3 Data Retention

• Account Data: Retained as long as your account is active, plus 30 days after deletion
• AI Reports: Stored for historical tracking purposes while your account is active
• Analytics Data: Retained in aggregated, anonymized form for up to 2 years

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Access and Portability

• Request a copy of your personal data in a machine-readable format
• Export your reports and settings at any time

6.2 Correction and Deletion

• Update your profile information through the Settings page
• Request deletion of your account and all associated data

6.3 Opt-Out Rights

• Disable analytics cookies through your browser settings
• Unsubscribe from marketing emails (service emails may still be sent)
• Disable autofill in Settings to prevent data pre-population

6.4 California Privacy Rights (CCPA)

California residents have additional rights including:

• Know what personal information is collected and how it's used
• Request deletion of personal information
• Opt-out of sale of personal information (we do not sell your data)
• Non-discrimination for exercising privacy rights

6.5 European Privacy Rights (GDPR)

EU/EEA residents have additional rights including:

• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

To exercise any of these rights, contact us through our Contact page or email support@FitWise.com.

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

• Essential Cookies: Required for the Service to function (authentication, session management)
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Help us understand how you use the Service (optional, can be disabled)

7.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling essential cookies may prevent you from using certain features of the Service.

8. Third-Party Services

Our Service integrates with third-party providers:

• AI Services: Third-party AI processing for report generation
• Stripe: Payment processing (Privacy Policy)
• Vercel: Hosting and CDN (Privacy Policy)

These providers have their own privacy policies. We are not responsible for their practices.

9. Children's Privacy

FitWise is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children. If we discover that a child has provided us with personal information, we will delete it immediately.

If you are a parent or guardian and believe your child has provided us with information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws than your jurisdiction.

When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by regulatory authorities.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Updating the "Last Updated" date at the top of this page
• Sending an email to registered users (for significant changes)
• Displaying a prominent notice on the Service

Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: privacy@FitWise.com
• Support: support@FitWise.com
• Contact Page: FitWise.com/contact

We will respond to your inquiry within 30 days.

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. Our Service does not currently respond to DNT signals, but you can disable tracking through your browser settings or opt out of analytics cookies.